/ copywriting & pr / Swayfields
/ Beaconfield VIP launch day
the company :
Swayfields is an established market leader in the provision of motorway services, under the name Extra. There are currently 11 Extra service stations throughout the country, with several others under development.
the brief :
Swayfields’ motorway service area in Beaconsfield required a launch that would leave a positive and lasting impression.
the results :
We created and coordinated a variety of launch activities. Radio advertising drew both local and passing traffic to the services, and press and online promotions encouraged visits from the local community. An exciting VIP opening event, which included a precision driving and Formula 1 Ferrari display, and a luncheon on the site’s lakeside terrace also created interest in the site on a wider level.