/ advertising / FirstGroup
/ TransPennineExpress advertising goes a long way
the company :
First TransPennineExpress are a train operator running inter-city train services throughout the North of England.
the brief :
They wanted to promote travelling by train as a cost-effective alternative to car travel.
the results :
Our range of eye-catching adverts featured in various regional newspapers, and used impactful copy and visuals to clearly illustrate the financial benefits of using the train.
“As our relationship with L&P is strong, we knew we could rely on them to deliver what we wanted for this advertising campaign. As always, their transport expertise meant they knew how to reach our target audience precisely.”
Dave Crocker, Marketing Manager, First TransPennine Express