/ advertising / FirstGroup
/ first every time
Transport giant First is a superbrand…not just a ‘super brand’ but an official superbrand. Superbrands are decided on the opinions of hundreds of experts and thousands of consumers in the UK, so it’s quite an accolade.
You can’t blame us for getting the flags out – we helped get them there. In fact, we created the First brand over 14 years ago and we’ve been helping to keep it super ever since.
/ advertising / FirstGroup / first every time
/ what we did and how we did it
As you can see, the First logo itself is designed to reflect the company’s role as the world’s leading transport operator, representing an exciting and inspiring journey – whether by road or rail. Over the year’s we’ve developed the brand to create a whole range of liveries and interiors too – staying true to the freedom and flexibility of First travel whilst using bold and striking colours to define each First service.
The story doesn’t end there though. First also love our advertising campaigns – designed to inspire consumers to leave their cars behind and travel by train, bus or coach instead.
For example, we recently used a comparison between rising petrol prices and low First train fares to get people thinking…and buying First train tickets. Down to earth ads that were…out of this world…and that’s not just us blowing our own trumpet!
“L&P’s adverts are simple, but brilliant illustrations of the benefits of our service.”
Victoria Tomlinson, Campaigns & Promotions Manager, First TransPennine Express
