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X-a-peel
Monday, January 07, 2008
Swayfields has seven motorway service sites across England, under the names Extra and Gold Star.
L&P were asked to devise an eye-catching, memorable promotion to encourage existing users to increase purchase value and incentivise call back.
As a result, we devised the X-a-peel promotion: a catchy, bright and highly visual campaign, combining Extra and sexy all in one fruity pun.
The competition was designed to be fun and humorous, and participants could win: Apple iPod Shuffles, Kenwood Smoothie Makers, Orange mobile phones and a holiday at Grand Pineapple Beach in Antigua, as well as thousands of other prizes - all fruit related...
Fuel customers were given a scratch-card when they paid for their fuel and prizes were designed to be attractive to a wide range of visitors.
There have been thousands of happy winners across England. The winner of the holiday to Grand Pineapple Beach, Antigua was Sandra Barton, a lorry driver from Bakewell who is pictured receiving her winning ticket from Site Manager, Hayley Waller at Tibshelf Services on the M1 in Derbyshire.
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news
April 2008
A secure makeover
The future of train advertising is here – NOW!
Ground breaking photography
First named Superbrand… again!
March 2008
Business students from New College Nottingham come for a taste of advertising
Synergy of Nottingham companies taking advertising world by storm
January 2008
Crisis open Skylight Café in Newcastle
X-a-peel
November 2007
Living Legend Project is Blessed
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Sherwood: the Living Legend - Update
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September 2007
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July 2007
A new home for Robin Hood
Lawrence & Pierce Creates UK Superbrand
June 2007
Speaking Your Marketing Language
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Lawrence & Pierce | Marketing Communications
3 Canalside, Canal Street, Nottingham, NG1 7ET, United Kingdom
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