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news
April 2008
A secure makeover
Friday, April 25, 2008
2CQR - the library systems specialists - asked us for an image revamp.
The future of train advertising is here – NOW!
Monday, April 14, 2008
We were asked to create and implement a campaign to advertise advance fare prices for First Transpennine Express.
Ground breaking photography
Wednesday, April 09, 2008
We were recently asked by Elevated Photos to create and deliver a marketing campaign that does justice to their cutting-edge products.
First named Superbrand… again!
Wednesday, April 02, 2008
We created their brand fourteen years ago and are still working with them to maintain their brand reputation.
March 2008
Business students from New College Nottingham come for a taste of advertising
Monday, March 31, 2008
Twenty New College Nottingham students visited Lawrence & Pierce's offices in two separate visits recently.
Synergy of Nottingham companies taking advertising world by storm
Thursday, March 13, 2008
In an exciting new media development, Lawrence & Pierce have been chosen as the marketing agency for the US-based, outdoor media specialists WindowGain.
January 2008
Crisis open Skylight Café in Newcastle
Thursday, January 17, 2008
Crisis have asked us to provide brand continuity and creative input developing their brand look and feel.
X-a-peel
Monday, January 07, 2008
What’s the connection between Grand Pineapple Beach, a lady lorry driver and Extra Services?
November 2007
Living Legend Project is Blessed
Monday, November 05, 2007
"Brian has a genuine affection for Sherwood, an amazing presence - and that voice is just so instantly recognisable. "
October 2007
Sherwood: the Living Legend - Update
Tuesday, October 23, 2007
Excitement is building as November approaches and we’re eagerly waiting the decision whether Nottinghamshire has been successful in securing a lottery grant of up to £50m.
2CQR are given a fresh look
Monday, October 01, 2007
The new image and marketing campaign reflects the dynamic nature of the company and its dedication to innovation.
September 2007
Newark Beacon is a guiding light for new businesses
Monday, September 17, 2007
The £3.9m project the Newark Beacon a state-of-the-art business innovation centre, has been completed.
Fun times at CyberGolf
Monday, September 03, 2007
L&P stepped in to revamp their promotional material and market their facilities to specific markets.
July 2007
A new home for Robin Hood
Monday, July 16, 2007
Sherwood: The Living Legend is a high profile, ambitious lottery bid, which is now on a national shortlist of just 6 to win up to £50m of lottery cash.
Lawrence & Pierce Creates UK Superbrand
Monday, July 02, 2007
Lawrence & Pierce, is celebrating after First, one of their major clients, was named a Superbrand for 2007.
June 2007
Speaking Your Marketing Language
Monday, June 25, 2007
Nottingham-based marketing agency, Lawrence & Pierce has decided it's a good time, with the nationwide furore over the Olympic logo, to speak plainly.
New Website Showcases Marketing Agency’s Creative Talent
Friday, June 01, 2007
A new look Lawrence & Pierce website has been launched with a more up-to-date design, showcasing the Nottingham-based marketing agency’s philosophy, design and clients.
The future of train advertising is here – NOW!
Monday, April 14, 2008
First TransPennine Express is another client who found our creative solutions cost-effective. We were asked to create and implement a campaign to advertise their advance fare prices.
The campaign was highly targeted and split into distinct areas with audiences that included:
- customers who normally travel by car, who could be attracted by low fares and persuaded to swap to trains instead
- long distance leisure travellers who plan ahead and are more price-sensitive than other segments - they tailor their plans to obtain cheaper tickets
- we also wanted to stimulate demand in customers who might not intend to make a leisure journey, but might be inspired by low prices
Having considered the brief fully, we were keen to offer the campaign a fresh, futuristic look. We focussed our campaign on outdoor media, radio advertising, and online activity. Our ‘Star Wars’ theme looked and sounded great, with a message that “sometime in the future all train fares will be as good as this”. This brought the concept of advance fares to the target audience in a humorous and relevant way. It also positions First TransPennine Express years ahead of their competition.
We devised eye-catching posters, online banners and dramatic radio adverts to efficiently communicate the three key messages: great value for money fares, journeys to amazing destinations, and the opportunity to save money by booking in advance.
“As our relationship with Lawrence & Pierce is a strong one, we knew that we could rely on them to deliver exactly what we wanted for this advertising campaign. As always, their transport expertise meant they knew how to reach our target audience precisely. Their innovation and vision with design work produced results that were better than we could ever have imagined.” Dave Crocker, Marketing Manager, First TransPennine Express.
features
news
April 2008
A secure makeover
Friday, April 25, 2008
2CQR - the library systems specialists - asked us for an image revamp.
The future of train advertising is here – NOW!
Monday, April 14, 2008
We were asked to create and implement a campaign to advertise advance fare prices for First Transpennine Express.
Ground breaking photography
Wednesday, April 09, 2008
We were recently asked by Elevated Photos to create and deliver a marketing campaign that does justice to their cutting-edge products.
First named Superbrand… again!
Wednesday, April 02, 2008
We created their brand fourteen years ago and are still working with them to maintain their brand reputation.
March 2008
Business students from New College Nottingham come for a taste of advertising
Monday, March 31, 2008
Twenty New College Nottingham students visited Lawrence & Pierce's offices in two separate visits recently.
Synergy of Nottingham companies taking advertising world by storm
Thursday, March 13, 2008
In an exciting new media development, Lawrence & Pierce have been chosen as the marketing agency for the US-based, outdoor media specialists WindowGain.
January 2008
Crisis open Skylight Café in Newcastle
Thursday, January 17, 2008
Crisis have asked us to provide brand continuity and creative input developing their brand look and feel.
X-a-peel
Monday, January 07, 2008
What’s the connection between Grand Pineapple Beach, a lady lorry driver and Extra Services?
November 2007
Living Legend Project is Blessed
Monday, November 05, 2007
"Brian has a genuine affection for Sherwood, an amazing presence - and that voice is just so instantly recognisable. "
October 2007
Sherwood: the Living Legend - Update
Tuesday, October 23, 2007
Excitement is building as November approaches and we’re eagerly waiting the decision whether Nottinghamshire has been successful in securing a lottery grant of up to £50m.
2CQR are given a fresh look
Monday, October 01, 2007
The new image and marketing campaign reflects the dynamic nature of the company and its dedication to innovation.
September 2007
Newark Beacon is a guiding light for new businesses
Monday, September 17, 2007
The £3.9m project the Newark Beacon a state-of-the-art business innovation centre, has been completed.
Fun times at CyberGolf
Monday, September 03, 2007
L&P stepped in to revamp their promotional material and market their facilities to specific markets.
July 2007
A new home for Robin Hood
Monday, July 16, 2007
Sherwood: The Living Legend is a high profile, ambitious lottery bid, which is now on a national shortlist of just 6 to win up to £50m of lottery cash.
Lawrence & Pierce Creates UK Superbrand
Monday, July 02, 2007
Lawrence & Pierce, is celebrating after First, one of their major clients, was named a Superbrand for 2007.
June 2007
Speaking Your Marketing Language
Monday, June 25, 2007
Nottingham-based marketing agency, Lawrence & Pierce has decided it's a good time, with the nationwide furore over the Olympic logo, to speak plainly.
New Website Showcases Marketing Agency’s Creative Talent
Friday, June 01, 2007
A new look Lawrence & Pierce website has been launched with a more up-to-date design, showcasing the Nottingham-based marketing agency’s philosophy, design and clients.
visions
this is…
this is / who we are
Lawrence & Pierce is a full service marketing communications agency, based in the centre of Nottingham, who've been operating successfully for over 20 years.
transport vision
transport
Whether it is local government improvement, new transport solutions or the future of energy, we are expert at bringing clarity to complexity in ways that capture audiences' imagination.
transport marketing
transport marketing
We have a full, highly skilled design and marketing communications team, loaded with transport knowledge.
public / third sector
public / third sector
Whatever your public sector marketing needs, speak to us - we’re expert at bringing clarity to complexity in ways that capture audiences’ imagination.
vision X
talking point
Tim Hatton
beyond the brief
Client: Swayfields
Campaign: X-a-peel
in brief
Client: Newark Beacon
Client: Crisis
Client: 2CQR
vision IX
talking point
Steph Coole
A free man with L&P
beyond the brief
Client: Pancosma
Campaign: Refresh corprate and product brands
in brief
Client: Gammidge Group
Client: Crisis
Client: FirstGroup
vision VIII
talking point
Mark Flanagan
Director of Communications, Crisis
beyond the brief
Client: National Express Group
Campaign: A new brand
in brief
Client: Blimey Baby
Client: P&A Group
Client: Skills
vision VII
talking point
Carol Batters
Director
beyond the brief
CLIENT: Holdens
CAMPAIGN: Brand repositioning
in brief
Client: Wrangler Footwear
Client: Skyvault
Client: NEC
vision VI
talking point
Martin Lord
Managing Director
beyond the brief
Client: Trent Buses
Campaign: FRIO
Timing: Ongoing from Summer 2002
in brief
Client: Medicircle
Client: Cena
Client: Reviva
a life in a day
Dan
Martin
"In some ways, it feels decisions will have a direct, positive impact on people’s lives (would like to think so)."
Katherine
" Log on, check my emails, delete the spam (no, I don’t want any Viagra thanks) and see what’s on the agenda for today."
Tim
"...I never find out whether Romilly fancies a game of bingo or some pie and peas afterwards."
Coming soon…
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Lawrence & Pierce | Marketing Communications
3 Canalside, Canal Street, Nottingham, NG1 7ET, United Kingdom
Tel: +44 (0) 115 950 6862 | Fax: +44 (0) 115 955 1141
Enquiries: |
Registered in England No.2314833 | Registered office: Sherwood House, 7 Gregory Boulevard, Nottingham, NG7 6LB
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