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Synergy of Nottingham companies taking advertising world by storm
Thursday, March 13, 2008
In an exciting new media development, Lawrence & Pierce have been chosen as the marketing agency for the US-based, outdoor media specialists WindowGain, who have just opened offices in Nottingham to cover the UK and worldwide market. Their products use revolutionary new technology to convert display windows into High Definition video advertising with sound. This reaches customers where they live, work and shop.
Leading brands in the US have already taken advantage of the attention-grabbing technology, creating memorable digital campaigns of their own. In the UK, Interflora and bmibaby have been keen to seize the opportunity of this focussed advertising medium, while Savills and Westfield Shopping Centres are providing the first venues.
Lawrence & Pierce will handle WindowGain’s brand development, advertising campaign, both on and offline. The agency, which celebrates its 20th anniversary this year, has also been appointed as official creative arm of WindowGain, producing and supplying adverts in the latest High Definition technology formats.
WindowGain systems are easy to install, can be any size and are flexible to different contents, which is what makes them such an exciting prospect for brands and businesses.
Simon Russell, WindowGain’s Managing Director, said: “People don’t just walk past our screens. They pay attention each time they see them. More and more advertisers are turning to digital out-of home advertising, because it works. In a recent survey, 83.5% of respondents remembered seeing the displays and 63% said it caught their attention.”
Martin Lord, Managing Director of Lawrence & Pierce, added: “we’re delighted that, even after 20 years, we can excite clients with fresh ideas. We’re particularly pleased to be creating advertising that is at the cutting-edge of outdoor media.”
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Lawrence & Pierce | Marketing Communications
3 Canalside, Canal Street, Nottingham, NG1 7ET, United Kingdom
Tel: +44 (0) 115 950 6862 | Fax: +44 (0) 115 955 1141
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Registered in England No.2314833 | Registered office: Sherwood House, 7 Gregory Boulevard, Nottingham, NG7 6LB
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