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Ever wondered what was under the mat?
Friday, June 27, 2008
It's not just the cat that is curious, and with our new 'Under the Mat' campaign, L&P have tickled the fancy of pub-goers across the East Midlands.
Searching for a fun way to introduce potential clients, the 'Under the Mat' concept is an appealing, humorous promotional tool. We've placed beer mats with a series of advertising messages in regional bars. The wide-reaching campaign appealed to our target market in relaxing locations where they had time to become curious before accessing the website.
The innovative and intriguing messages led interested drinkers to our 'Under the Mat' website that had been specifically designed and built to showcase a selection of our work. We are keen to introduce potential clients to our cutting- edge, hi-tech marketing, be that above or below "the mat".
The funky and accessible site provides links to our client histories, as well as a fun 'flip the mat' game.
The 'above the mat' section focuses on our above the line marketing experience, illustrating the success of our work for various large-scale clients, in areas including Advertising & Design, Strategy and Transport marketing. These are areas where we’ve earned trust over our twenty-year history and demonstrate our diversity and versatility.
"Under the mat", attention is drawn to the innovative below the line, virtual, online and digital aspects of our work. Click on the Website mat and you'll be transported to just some of the web projects we have designed, built and delivered. Our Outdoor Digital mat illustrates examples of our latest, high-definition, moving advertising with sound. While, the eMarketing page demonstrates our expertise in producing targeted, high-impact, low-cost direct marketing.
This novel promotion has proved to be hugely successful and is just one example of our ability to make your marketing money work better for you. Check out the website for more information: underthemat.co.uk
features
news
November 2008
Lawrence & Pierce win contract with Northern Ireland transport giant
Monday, November 10, 2008
Lawrence & Pierce, are celebrating after winning the brand development contract for Translink NI, following a tender process and four-way pitch.
September 2008
Introducing innovative incorporatewear
Tuesday, September 16, 2008
Lawrence & Pierce were recently asked by incorporatewear to produce a new branding concept and improve their on-line presence
Brand Refresh for the Wash House
Monday, September 08, 2008
Working with The Wash House, we have developed new company branding and marketing campaigns, which encapsulate their excellent customer service
July 2008
£500,000 contract for 2CQR in South Wales
Monday, July 28, 2008
Lawrence & Pierce handle 2CQR’s PR and were asked to write a press release explaining the collaboration and promote the £500,000 contract win.
Training travellers on the benefits of rail
Monday, July 14, 2008
We were asked to produce for First TransPennine Express offline press adverts, which illustrated travelling by train as a superior financial decision to travelling by car, for customers across the North of England and Scotland.
June 2008
Ever wondered what was under the mat?
Friday, June 27, 2008
Searching for a fun way to introduce potential clients, the ‘Under the Mat’ concept is an appealing, humorous promotional tool.
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Lawrence & Pierce | Marketing Communications
3 Canalside, Canal Street, Nottingham, NG1 7ET, United Kingdom
Tel: +44 (0) 115 950 6862 | Fax: +44 (0) 115 955 1141
Enquiries: |
Registered in England No.2314833 | Registered office: Sherwood House, 7 Gregory Boulevard, Nottingham, NG7 6LB
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